Although humor not might be the perfect fit for every brand, funny content typically performs well and is a lighthearted way to diversify your posts. Like it or not, Facebook has become a hotbed for memes and humorous content. Activity in the comment sections spells good news to the updated algorithm. Infographics and shocking statistics are prime for discussion and debate, both of which are huge pieces of Facebook engagement. Check out how Hubspot put out an awesome video on Marvel’s marketing strategy to coincide with the release of The Avengers: Infinity War.įound Any Fascinating Facts or Stats Related to Your Fans Lately? Pulling from pop culture and current events is a smart move if done tastefully. Are There Any Relevant Real-World Events to Piggyback? Once you start to embed that idea into your strategy, increasing Facebook engagement becomes much more realistic.Īnd if you’re struggling to find ideas for fresh content, you can start by asking yourself a few questions.
They might like you, but that doesn’t mean they only want to hear about you all day long. Here’s some food for thought: your Facebook content isn’t all about you.
As soon as your content starts to feel repetitive or stale, your audience will tune out. Should you exclusively post content related to sandwiches?įor starters, there’s only so much that can really be said on a day-to-day basis about your brand or product. Let’s say you’re running a Facebook page for your sandwich shop. Many brands make the mistake of putting themselves in a box when it comes to their content. It’ll keep you from forgetting to post and give you the flexibility to test different posting times. We recommend using a Facebook scheduling tool to plan your social media calendar days or weeks in advance. With the help of the chart below and analyzing your past post engagement, you can zero in on a schedule that makes sense. The key here is to not just post at random and expect engagement. This might seem a bit backward but it speaks to the importance of timing your posts to perfection.īy posting when your followers are most active, you instantly increase the likelihood of getting likes and comments.Īnd yes, there are data-driven best times to post on social media which can clue you in on what your posting calendar should look like. The more engagement a post receives, the more likely Facebook’s algorithm is to reward it with reach.
SIMPLE FACEBOOK AUTO POSTER SERIAL KEY HOW TO
Let’s take a look at how to increase engagement on Facebook: 1.
Below we’ve outlined 10 strategies to do exactly that. Instead, you just need to consider ways to set your posts up for greater engagement. You don’t need to abandon your current Facebook page or start over from scratch, either. The takeaway here is that what might have worked brilliantly for brands in the past might not fly today.Īnd that’s exactly why brands need an explicit Facebook engagement strategy if they still want that sweet, sweet organic reach. The short of it? Facebook is asking brands to rethink how they earn likes, comments and shares on their posts.įor example, Facebook is explicitly fighting against engagement bait and spammy tactics which they see as undercutting their algorithm.
SIMPLE FACEBOOK AUTO POSTER SERIAL KEY UPDATE
Have you noticed your Facebook engagement has been on a downward spiral lately?Īlthough the recent changes to the Facebook algorithm have many marketers sweating, the update isn’t as scary as it seems.
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